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H&M and Naomi Campbell are taking an 1980s song about unemployed male empowerment and turning it into a 2017 ad about global female empowerment—through fashion.
The clothing retailer is out with a new ad featuring the supermodel, set to the 1986 version of “Wham Rap (Enjoy What You Do),” by Wham!, the British pop duo comprising George Michael and Andrew Ridgeley.
In the minute-long spot, made by adam&eveDDB, Campbell struts through the streets of Tokyo in a power suit, lip-syncing to the song, which features lyrics about rebelling against working for a living and instead dressing flash from head to toe.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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