Naked Cowboy suit vs. M&Ms will proceed

A judge this week gave the green light to the Naked Cowboy’s lawsuit against Mars Inc. for trademark infringement, stemming from an animated video that ran in Times Square which showed the blue M&M done up in Naked Cowboy-ish garb. The other big news: The Naked Cowboy, aka Robert Burck, isn’t seeking $6 million, as reported in February, but rather $100 million.

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