My big fat revived lawsuit

Headshot of Tim Nudd

We’re getting that queasy feeling again. The class-action lawsuit blaming McDonald’s for making people fat has been revived after twice being thrown out by a lower court. The 2nd U.S. Circuit Court of Appeals said yesterday that New York’s general business law requires a plaintiff to show only that deceptive advertising was misleading and that the plaintiff was injured as a result.

The suit alleges that tens of thousands of children have suffered obesity, diabetes, heart disease, high blood pressure, elevated cholesterol and other health problems after being misled about McDonald’s products.

McDonald’s isn’t lovin’ it. It says “common sense tells you this particular case makes no sense.”

—Posted by Tim Nudd

@nudd Tim Nudd is a former creative editor of Adweek.