Movie trailers lose their most famous voice

In a world where movie trailers brazenly promise thrills and chills that the films themselves rarely provide, gravel-voiced Don LaFontaine turned the coming-attractions voiceover into an pop-culture art form. In a career spanning more than 40 years, he ably voiced ads for Coca-Cola, McDonald’s, GM, Geico (appearing on camera in a recent spot) and countless other advertisers, but he literally set the tone for thousands of modern movie trailer.

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