Hit refresh on your social media strategies. Head to Social Media Week in NYC this April 9–11 for campaign insights, content inspiration and new industry connections. Register before March 4 to save 20% on your pass.
More Mountain Dew news (see below)—maybe. Several videos have made their way onto YouTube over the last few days featuring an elderly woman named Sue Teller, hosting a series called, "Do Your Own Adventure." They are so amateurish there’s also something strangely professional about them (like the moment, in the one above on how to create a mashup, where she pulls an Afghan off a table to reveal her two turntables). At any rate, though old-ladies-as-hipsters is nothing new, there’s something pitch-perfect about these.