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If you're going to launch an online ad on a Saturday and spark outrage among your target audience, you might want to plan to work the weekend. Motrin caused the aforementioned fuss with an ad aimed at moms who practice "baby wearing," the fine art of carrying your kid in a sling or backpack. The spot comes off sounding pretty insulting to these moms, whom it implies are treating their babies like fashion accessories. When mom bloggers got wind of the spot, they started a
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