More ads? Only in the eye of the beholder

USA Today reports this morning that consumers are whining again about an increasing glut of commercials getting in the way of their favorite series. But the story, which mostly talks about ABC, points out that in fact, it’s just a perception—probably brought on by a rejiggering of when the network airs its commercials. At the start of the season, ABC told all of its dramas to change from presenting four acts per episode to six, with a long opening segment followed by a series of shorter ones.