Moonves: Synergy? What synergy?

For those who have followed Viacom for any period of time (and, most recently, the current talk of it splitting itself back up), listening to co-COO Les Moonves talk at this week’s ANA TV Ad Forum was fascinating, if somewhat surreal. It was nothing short of amazing to hear a big-league media executive publicly pooh-pooh the notion of synergy—the "s" word that all the great media conglomerates used to justify for their bulking up over the past decade.

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