Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
The new “Must Be” campaign from Moët & Chandon and director Manu Cossu embraces the idea that “we don’t remember days, we remember moments”—though we’d argue that depends how much Moët you drink. The iconic champagne house officially launched the campaign over the weekend in celebration of its holiday, Moët Grand Day, as well as Rosé Day LA in the United States.
Moët Grand Day is celebrated in over 80 countries, according to the company.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in