Dancers Portray 'Human Sushi' in Crazy Seafood Ads

Something's fishy in Norwegian campaign

Ad agency Try/Apt put together a series of spots for the Norwegian Seafood Council that show modern dancers frolicking around as pieces of fish in an attempt to make sushi more appealing. That's one way, I guess. The masked dancers in the "Maki" ad suggest, at least visually, a touch of the Innsmouth Curse, which isn't something I'd put in an ad that's ultimately about food. But I still like the idea here. Weird conceptual ads are a welcome breather from the endless wacky-office-culture crap we get in the States. Two more spots after the jump.