‘Minority Report’ is one small step closer

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Eye-scanning outdoor advertising edges ever closer to reality with the introduction of “WOWvx” 3-D Philips displays, which don’t require 3-D glasses and thus can grab passersby (see simulated agency-fantasy photo). The display was shown in Los Angeles on Tuesday, but the first real-world installation is at the Holland Casino in the Netherlands, Philips’ home turf (where, one would suppose, 3-D porn will soon be pioneered—you can imagine what they’ll do with breasts and phalluses). The casino’s first spot should remind 3-D devotees such as Albert Brooks—who made a funny short on corny 3-D technique—of the old legacy: In it, “a roulette ball seems to roll out of the screen and chips fly towards you,” according to the release.

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