Mini/Porsche showdown a lot like 'Rocky IV'

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Mini won't let up with its challenge to Porsche. First, it challenged Porsche to a race (the Cooper S against the 911 Carrera S). Porsche said no. So, Mini flew a taunting banner over Porsche's North American headquarters. That didn't get a rise out of Porsche at all. But now, the tension has reached Cold War proportions with the release of the video below—a spoof of Rocky IV, with Mini cast as Rocky and Porsche in the role of Ivan Drago.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in