Mini Coupe and Unsavory Characters Travel the World

Brand's short films celebrate 'unwise adventures'

Somehow, I missed this campaign for the new Mini Coupe back when it debuted in late summer, but it's worth giving the work a belated nod. The sporty Mini is being shilled under the tagline, “Another day. Another adventure.” So to back it up in a literal fashion, Mini partnered with agency BSUR Amsterdam and Vice magazine to create three short films: Wednesday in Hong Kong, Tuesday in Iceland, and Sunday in Rio.

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