Mini Cooper bares heart to do-gooders

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

Dear Mini,
   The thing is, I already liked you. No, I already loved you. Your good looks, your fearless handling. The way it seems so right when I hook you up to my iPod. Sure, you’re my brother’s car, but still I worship you from the dashboard of my bland beige Toyota Camry. Now I find out that you’re more than just style, you have heart. Not in a Remember the Titans, Hoosiers, Brian’s Song way, but in a hunk who rescues puppies from the shelter kind of way.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in