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FedEx isn’t just a shipping company. It’s a mystical force field that brings inanimate objects to life so they can fly all over the world.
Oscar-winning filmmaker Michel Gondry directs a dazzling new ad for the marketer via BBDO New York. The :60 opens on a playful orange hallway, where toys, headphones and red stiletto shoes bounce through endless doorways. Each portal, it turns out, is labeled a real world place—the door to Copenhagen swings open, as a flock of MacBooks flap away over the ocean into a beautiful sunset.