Michael J. Fox Ad Leads Crass Winners at Chip Shop Awards

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

(Note: The ad above was not approved by Canon.) The Chip Shop Awards are advertising's free-for-all award show. The work doesn't need to have run—in fact, the agencies don't even need to represent the clients they're advertising. It's basically one big piss-take. Here are two of the "winners" from yesterday's show in London—the Canon ad above with Michael J. Fox promoting a camera's image stabilization (best use of bad taste), and the ad below for a clinic's "vaginal tightening and reduction" featuring Piers Morgan and Justin Bieber (best use of shocking copy).

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in