Meet Your Newest Old Spice Guy: Fabio (Yes, That Fabio)

Isaiah Mustafa probably isn't losing any sleep over this "new Old Spice guy," even if it is literary beefcake and fake-butter pitchman Fabio. The iconic Italian model appears in four new ads by Wieden + Kennedy on a YouTube channel called NewOldSpiceGuyFabio. He's borderline unintelligible, although that seems to be the bulk of the joke. He almost ends up looking like Will Ferrell playing Fabio more than Fabio playing Fabio. Check out one of the new spots below, with three more after the jump. Oh, he's also on Twitter.