Meet Japan's Most Popular Ad Family

Through 6 years and 130+ spots, 'The Whites' remain No. 1 with viewers

The father is a human in a dog's body (for reasons "you're too young to understand," he once barked at his daughter), the son is a black American, and their maid is an alien incarnation of Tommy Lee Jones. They are “The White Family,” a staple of telecom Softbank’s marketing, and they have become the most popular recurring commercial characters in Japan.

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