Arguably the world’s most famous burger, the McDonald’s Big Mac is a fast-food icon that probably rivals the celebrity status of Taylor Swift and Beyoncé in global relevance and awareness. So the McDonald’s team in Sweden decided to treat it like a celebrity and give it its own autograph, too, developed using fan-powered data and artificial intelligence.
Created in 1967, the burger has become one of the most common orders at McDonald’s locations all around the world. Therefore, the restaurant chain asked fans to help it create its first signature, with 256,000 responding by suggesting what they think the burger’s autograph would look like through their application, in exchange for a free Big Mac.
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