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If there’s one thing advertising art directors love to do, it’s go retro, especially when that means getting to go all out on hair, makeup, wardrobe and filters with the photo shoot. That said, the approach can sometimes feel a bit shoehorned into being a lazy reference that’s disconnected from the product.
Luckily, this campaign uses the concept to good effect. TBWA\Paris created a series of posters about the “Timeless” Big Mac, which turned 50 this year—serving as fodder for a litany of ad campaigns from the fast food chain’s agencies around the globe.
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