Come learn from the good, bad and ugly examples of what works, what doesn’t, and what you need to know now about the new era of social media at Social Media Week, April 9-11 in NYC. Register now to save 20% on your pass.
Here is 2016's most obnoxious (but fun) billboard so far.
McDonald's has more than 1,000 drive-thru locations in France. Burger King has fewer than 20. So, McDonald's is using this fact to flame-broil its rival in the most absurd fashion—by putting up a huge temporary billboard that gives driving directions to the nearest—very far away—BK drive-thru.
See the full ad here (in print ad form). Click to enlarge.
The billboard, made by TBWA\Paris, has gone up Brioude, a town of 6,700 people in the Haute-Loire region, chosen presumably for its particular remoteness from a BK drive-thru.