Maybe they should’ve used another model?

Vwad1Maybe this is one of those cases where, if someone points something out to you, it’s a little hard to get it out of your head, but here goes: there’s a print ad currently running for Volkswagen’s Certified Pre-Owned cars—we saw it in the back inside cover of the July 28 issue of Rolling Stone—that shows an old guy in a VW work shirt carefully ironing a VW Owner’s Manual, as an illustration that used VWs are "As close to new as it can possibly get." That’s all well and fine, but then someone pointed out that the man (the ad is pictured here), who has a graying mustache, looks as though he could be an aging Adolf Hitler, a particularly unfortunate analogy given his role in the company’s creation. You may disagree with that interpretation, but you have to ask yourself, with all of the models they could have chosen for this ad, why did they choose this one?

—Posted by Catharine P. Taylor