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The Hamburglar got the Internet's attention last week—the jury is still out on whether he's hot or creepy—but he won't be pitching the Sirloin Burger on TV, at least not this month. That job has been taken by New Girl's Max Greenfield, whose cute—dare we say, adorkable—ads debuted Monday.
The actor shot 25 spots in a single day, says McDonald's vp of marketing Joel Yashinsky, telling Burger Business that the campaign is part of the brand's mission to be transparent.
"That's what really led to our doing 25 different TV commercials," Yashinsky says.
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