Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
The notion of marriage as a powerful covenant between two human beings shines through in "Vow to Protect," Mullen Lowe's new digital campaign for MassMutual.
The initiative seeks to sell financial products and services to recently wed LGBT couples in the wake of the U.S. Supreme Court's landmark decision legalizing gay marriage. Yet it manages to transcend that mission, serving as a heartfelt testament to devotion and long-term commitment.
In the four-minute anthem spot, we meet five diverse same-sex couples who discuss what their vows mean to them.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in