Marketers wheel out cheese events galore


2007 is shaping up to be the summer of cheese, with fromage-related media happenings and marketing tie-ins curdling faster than a tub of Breakstone’s left in the sun. Vermont’s Cheese Trail was just the beginning. Disney and Pixar are planning a “Big Cheese Tour” promoting Ratatouille that will include a mobile kitchen with videogame demos and a “cheese-wedge slide” for kids.

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