March Adness final: State Farm, PlayStation

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

So, it all comes down to this. AdweekMedia's inaugural March Adness contest, pitting 16 of the best sports commercials against one another in a bracketed tournament, is down to its two finalists: Starm Farm's "Feeling Kinda LeBron" spot, in which LeBron James daydreams about playing for the Cleveland Browns; and PlayStation's "Dustin vs. PS" ad, in which Dustin Pedroia complains to PlayStation's director of game accuracy (played by Jerry Lambert) about his avatar not being able to hit the high-inside fastball in MLB '09: The Show.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in