Man-Baby Casts Pall on Sony PlayStation Ad

Victor

Here's your creepy commercial of the week: a Sony PlayStation ad from Argentina featuring a man who has retained his childlike wonder long past his diaper-soiling years. How do we know? Because he still has a baby's damn face! The effects are seamless, and all the more disturbing for it—fascinating in the way all anatomical oddities are, but sinister, too. And that last fact creates a problem for the spot, which is going for lightheartedness with the laughter at the end and the tagline, "Live in a state of play." Agency: Del Campo Nazca Saatchi & Saatchi.