Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
Volkswagen wants you to feel like a kid again.
A new campaign from the automaker and agency Deutsch LA cleverly invites you to create your own virtual test drive of a Golf R—by making car noises into your computer.
"Unleash Your Rrr" lets you record video of yourself imitating revving engines and squealing brakes—then analyzes the audio to string together clips into a personalized video of the VW model in action, racing down a track or drifting through turns.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in