Madden Season Is Freakishly Bigger Than Ever With This Fake 5-Minute Movie Trailer

It's like The Expendables of video game ads

Headshot of David Griner

Last year's Madden Season promo, featuring Kevin Hart and Dave Franco, was a hit with fans and award show judges alike, which left the bar pretty high for this year's follow-up.

Now the wait is over, as EA Sports has released the bizarrely over-the-top 5-minute clip starring Franco (again) alongside NFL stars like Rob Gronkowski, Antonio Brown and Julio Jones.

Produced by San Francisco agency Heat, the epic video for Madden 16 is a sprawling homage to 1980s action movies, replete with haircuts and wardrobe choices that are regrettable to the point of being admirable.

Don't like football? Don't worry, there's not much of it in this ad. You can just sit back and enjoy the pure insanity.


Agency: Heat

Client: EA Sports

Chairman, Executive Creative Director: Steve Stone

Creative Directors: Anna Rowland, Warren Cockrel

Senior Art Director: Nichole Geddes

Producer: Jonathan Matthews

Director of Content Production: Brian Coate

Director of Client Service: Aaron Lang

Account Director: J.T. Pierce

Account Supervisor: Julia Wu

Assistant Account Manager: Rachel Majors

Business Affairs: Julie Petruzzo

Advertiser: Electronic Arts

Chief Marketing Officer: Chris Bruzzo

Senior Vice President, Marketing: Todd Sitrin

Vice President, Global Creative: Dana Marineau

Senior Director, Global Creative: Dustin Shekell

Senior Manager, Global Creative: Jessica English

Vice President, Marketing: Anthony Stevenson

Senior Director Product Marketing: Joshua Rabenovets

Production Company: Hungry Man

Executive Producer: Mino Jarjoura

Director, Writer: Wayne McClammy

Director of Photography: Bryan Newman

Line Producer: Dave Bernstein

Production Designer: Laura Fox

Stunt Coordinator: Vlad Tevolski

First Assistant Director: Brian Stevens

Editing Company: Rock Paper Scissors

Executive Producer: Angela Dorian

Producer: Helena Lee

Editor: Christjan Jordan

Assistant Editor: Pieter Vijoen

Postproduction: MPC

Creative Director: Paul O'Shea

Visual Effects Supervisors: Benji Davidson, Zach Tucker

Compositors: Gizmo Rivera, Brian Williams, Ben Persons

Animation Lead: Stew Burris

Lighting Lead: Corinne DeOrsay

Colorist: Ricky Gausis

Executive Producer: Elexis Stearn

Producer: Brian Friel

Music: Beacon Street Studios

Composers: Andrew Feltenstein, John Nau

Executive Producer, Head of Production: Leslie DiLullo

Sound Design, Mix: 740 Sound

Executive Producer: Scott Ganary

Producer: Jeff Martin

Engineer: Chris Pinkston

Automated Dialog Replacement: Stephen Dickson, Larry Winer

Sound Design: Chris Pinkston, Eric Marks, Rob Marshall

@griner David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."