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It’s time for Macy’s entry into the holiday advertising arms race: “Lighthouse | The Perfect Gift Brings People Together,” its inaugural work from BBDO New York.
The ad recounts the story of a boy named Max and a girl named Lily, who lives in a lighthouse and recently lost her mother. The slow arrival of the holidays in their sleepy cliffside town draws Lily’s melancholy out like a beacon, which compassionate Max feels drawn to.
In the end, it’s the perfect gift—or rather, the clever use of it—that brings the pair together.
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