Lovely, Sweet, Innocent Seal Bites It in Discovery's Shark Week Ad

Snuffy gets snuffed out

The Discovery Channel is already promoting Shark Week, which doesn't happen until August, but the first ad is a doozy. It features a fake local news broadcast about an injured seal being returned to the ocean. Remember when they fed the lamb to the T-Rex in Jurassic Park? It's kinda like that.

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