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The lottery may not have much to do with fate, but it's a lot like love—if you don't play, you won't win, says a new ad from Spain.
The three-and-a-half minute commercial for EuroMillions, the country's national cash raffle, offers a twist on a classic romance—boy meets girl, boy chases girl, boy and girl win gigantic sum of money in long-shot gamble, boy and girl live happily ever after.
It's beautifully told, deliberately out of order, by agency Shackleton.
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