Here’s the Vaseline spot from Bartle Bogle Hegarty you may have heard about. It’s airing in the U.K. It’s visually cool, and the copy is nice and poetic. But of course, even a 60-second version with an American voiceover will have a hard time getting on the air in the U.S. without some careful edits.
—Posted by Tim Nudd
The Fans. The Brands. Social Good. The Future of Sports. Don't miss the upcoming Brandweek Sports Marketing Summit and Upfronts, a live virtual experience on Nov. 16-19. Early-bird passes available until Oct. 26. Register now.