'Lost Cobra' Billboards Scare Up Foot Traffic to San Francisco Retail Store

Have you seen Mr. Chips?

Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.

A San Francisco clothing store is drumming up foot traffic with an unusual approach—nine ominous billboards about a lost cobra.

“Our beloved Mr. Chips has gone missing,” reads the copy, next to a giant black and white picture of a snake. “Please help this sweet boy get back to the Betabrand store before before the mongooses find him.”

An online crowd-funding brand that focuses on clothing, Betabrand has a brick-and-mortar location on 780 Valencia Street. Sadly, Mr.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in