‘Lost Cobra’ Billboards Scare Up Foot Traffic to San Francisco Retail Store

Have you seen Mr. Chips?

Photo: twitter.com/sherrisheridan

A San Francisco clothing store is drumming up foot traffic with an unusual approach—nine ominous billboards about a lost cobra.

@GabrielBeltrone gabriel.beltrone@gmail.com Gabriel Beltrone is a frequent contributor to Adweek.