'Lost Cobra' Billboards Scare Up Foot Traffic to San Francisco Retail Store

Have you seen Mr. Chips?

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A San Francisco clothing store is drumming up foot traffic with an unusual approach—nine ominous billboards about a lost cobra.

“Our beloved Mr. Chips has gone missing,” reads the copy, next to a giant black and white picture of a snake. “Please help this sweet boy get back to the Betabrand store before before the mongooses find him.”

An online crowd-funding brand that focuses on clothing, Betabrand has a brick-and-mortar location on 780 Valencia Street. Sadly, Mr.

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