Longer Rides Are Better in Harley-Davidson's Ads

Documentary outperforms latest brand spot

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While most brands are focusing on shorter and shorter ads, Harley Davidson, ever the rebel, has been slapping up long, documentary-style videos with slow-talkin' men and slow soulful pickin'. Though it's only on their YouTube channel, the 4:17 video below—about the Harley-Davidson styling team of Willie G. Davidson and Casey Ketterhagan—has many more views than the brand's latest 60-second "No Cages" spot. Both were posted a couple of weeks ago. The new :60, from Victors & Spoils, continues the theme of the "No Cages" crowdsourced ad we wrote about back in February.

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