Living with a gross cancerous blob is tough

An expanding, grody pink blob that takes over a suburban home and eventually smashes through the windows in this spot by Colenso BBDO for the New Zealand Breast Cancer Foundation. The agency also created an installation in downtown Auckland, with an initially tiny blob growing so large it blocked the street. Local white-collar types didn't seem to mind, and the well-intentioned stunt made the nightly news, drawing attention to the cause. The generally light tone dovetails with other recent category efforts, like "Musical Butts" and "Save the Boobs," though it's less over the top than Grey's NSFW PSA.