Girls can be anything they want, says fempowerment toy brand GoldieBlox, whose last commercial jabbed at Hollywood sexism and put female action figures in the starring roles of flicks like Gladiator, Mission: Impossible and Rocky.
In its new digital ad, the company doesn't do any gender swapping—it just lets some kids slip into the shoes and accouterments of noteworthy, accomplished women like Misty Copeland, Hillary Clinton, Beyoncé and Amy Schumer. It's not so much a parody as a mini-tribute to badass women of the year.
The digital short, dubbed "Fast-Forward Girls 2015," continues the brand's tradition of supporting young girls with messages such as, "#I look like an engineer," and "#I look like an entrepreneur."
Pint-sized versions of U.S. Supreme Court justice Ruth Bader Ginsburg, NFL coach Jen Welter and world soccer champ Abby Wambach make appearances in the two-and-a-half-minute short film—the real Welter and Wambach even show up in cameos—with shout outs to Schumer's "Girl, you don't need makeup" video and actress Viola Davis' Emmy win.
It uses the catchy Fifth Harmony tune "Worth It" as a soundtrack, but the lyrics are edited, grrl-power style, natch.