Little Girls Portray 2015's Greatest Women in Rocking Year-End GoldieBlox Ad

From Misty Copeland to Amy Schumer

Hit refresh on your social media strategies. Head to Social Media Week in NYC this April 9–11 for campaign insights, content inspiration and new industry connections. Register before March 4 to save 20% on your pass.

Girls can be anything they want, says fempowerment toy brand GoldieBlox, whose last commercial jabbed at Hollywood sexism and put female action figures in the starring roles of flicks like Gladiator, Mission: Impossible and Rocky.

In its new digital ad, the company doesn't do any gender swapping—it just lets some kids slip into the shoes and accouterments of noteworthy, accomplished women like Misty Copeland, Hillary Clinton, Beyoncé and Amy Schumer. It's not so much a parody as a mini-tribute to badass women of the year.

The digital short, dubbed "Fast-Forward Girls 2015," continues the brand's tradition of supporting young girls with messages such as, "#I look like an engineer," and "#I look like an entrepreneur."

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in