Breaking news, times two: Reclusive rocker Axl Rose has come out of hiding to promote his band's month-long gig at the Hard Rock Hotel and Casino in Vegas. And he's doing some vocals for Litter Genie's new ad campaign. Oh, wait. That's really a pack of yowling cats? Impressive sound-alike! The newest Litter Genie music video, released this week, sobers up from the trippy, herb-induced adventure of its predecessor and goes full hairball, er, hair band. The heavy-metal-loving felines tout a waste-disposal device that "holds two weeks of poo. It's so easy, who knew?" The kitten-voiced tagline, "Buh-bye smellies," is an especially nice touch, as are the performers' dog-collar necklaces and black leather mini-duds. The folks at JWT in New York had to be encouraged after the first video, "I Haz a Catnip in Mah Head," snagged 400,000 views on YouTube in less than a month. More to come, because, you know, why not?
Don't miss the Brandweek Sports Marketing Summit and Upfronts, a live virtual experience Nov. 16-19. Gain insights from leading sports figures on how they navigated a year of upsets and transformation and what's in store for the coming year. Register.