This Lingerie Brand Made Its Male Employees Wear E-Cup-Size Breasts for a Day

So they know how it really feels


It's International E-Cup Day for Men over at PrimaDonna lingerie, and the men are getting to know what it's like to haul around an extra 6.6 pounds on their chest.

PrimaDonna specializes in luxury lingerie at larger cup sizes, from C to J (yes, it goes all the way up to J). Having E-cup-size breasts is something even I, as a woman with a solid B, can't say I fully understand the implications of. But this video of PrimaDonna's daylong empathy exercise gives me a pretty good idea.

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