Lincoln Makes a Girl’s Christmas Wishes Come True in Fantastical Holiday Campaign

Snow and reindeer ... in California

It’s the most wonderful time of the year … for Christmas ads in which products magically bring even our wildest dreams to life.

The latest brand to turn your holiday into a literal winter wonderland is Lincoln Motor Company, which uses the theme to promote its Wishlist Sales Event.

In the first broadcast spot (extended version below), a bored young girl named Olivia has some very peculiar wishes. For example, she’d really like to see some snow-flecked palm trees and impromptu, mistletoe-style romance. While we’re at it, why not add a few reindeer in the middle of a California street?

The next, digital-only spot is a more emotionally resonant, documentary-style slice of life. It concerns the efforts of 10-year-old Rylie—who has a busy mom, a family dog and a sister suffering through the horrors of braces—to create a special holiday with a little help from a handy Lincoln and its generous cargo space.

To develop the concepts for this campaign, the Lincoln team sat down with kids and asked them to share their tips for wishing. They found Rylie’s story so inspiring that they decided to make it a reality.

Jon Pearce, global chief creative officer of the brand’s dedicated agency Hudson Rouge, said, “Hoping to stand out amidst the sea of Santas, elves and red bows in other holiday spots, it’s the good-natured innocence of our kids that keeps the holidays a bit cheerier. And we sure do need that right now.”

Client: Lincoln
Agency: Hudson Rouge
Title: “Olivia’s Wish List”

Global CEO: Paul Venn
Global Chief Creative Officer: Jon Pearce
Global Chief Strategy Officer: Oliver Gibson
Creative Director: Kevin Teevens
Associate Creative Director, Art: Gong Liu
Copywriter: Todd Mitchell
Strategist: Mark Jacobson
US Business Lead: Doug Molloy
Account Director: Gary Rosowski
Management Supervisor: Bryan Coole
Director of Content Production: Suzanne Crowe
Producer: Shelley Giera
Advertising Compliance Director: Charlotte Curiston
Director, Rights and Licensing: Nicole Marceca
Integrated Production Business Manager: Ron Kirkman
Talent Coordinator: Lisa Trevethan
Production Company: Anonymous Content
Director: Patrick Daughters
Editorial Company: Rock Paper Scissors
Editor: Ted Guard
VFX Company: The Mill
VFX Supervisor/Artist: Kshitij Khanna
VFX Supervisor/Artist: Corey Brown

“Rylie’s Wish List (Social)”
Global Chief Creative Officer: Jon Pearce
Group Creative Director: Ross Maupin
Community Director: Ashley Eldridge
Art Director: Mina Cruz
Executive Producer: Marry Ellen Verrusio
Brand Content & Alliances Group Director: Monique Frumberg
Account Director: Gary Rosowski
Management Supervisor: Bryan Coole
Account Director: Andrew Hayes
Account Supervisor: Casey Browning
Senior Project Manager, Social: Tavia Moore
Production Company: goodstory
Director: Jake Sherry
Editorial Company: Cosmo Street Editorial
Editor: Mark Potter

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