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As wildfires rapidly devoured Paradise, Calif., on Nov. 8, the evacuation of residents was understandably chaotic. People took what they could, yet, unfortunately, pets often got lost in the panicked process. As the town was burning, the North Valley Animal Disaster Group (NVADG) began evacuating and rescuing animals. Since then, the NVADG has been working to reunite more than 1,400 sheltered pets with their owners.
In an effort to put more awareness and exposure on these pets, specifically dogs, Lincoln teamed up with the NVADG and dog photographer Elias Friedman, founder of The
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