LGBTQ Pride Marchers Now Have Their Very Own Font for Signs

Type with pride, in honor of Gilbert Baker

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March 31 marked the passing of Gilbert Baker, who in 1978 created the Rainbow Flag—now a globally renowned icon for LGBTQ pride. To honor him, and give activists and Pride marchers a new tool for their arsenals, a free typeface appropriates the flag and its expression of hope.

Created by NewFest and NYC Pride with help from Ogilvy & Mather and Fontself, “Gilbert” draws inspiration from the Rainbow Flag’s original design language. It was made specifically for living on banners at rallies and protests, with a family of weights and styles that accommodate striking headlines and statements.

Baker was an LGBTQ activist and artist, known for helping friends make banners for protests and marches.



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