LG Advertises Ultra-Thin TV on Magazine Spine That’s Exactly the Same Width

Ingenious media placement

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Here's your clever media placement of the day: M&C Saatchi in Stockholm has advertised LG's OLED-TV, which is 4 millimeters thick, on the spine of electronics magazine Lyd & Bilde (Sound & Image), which is also 4 millimeters thick. Throw in a double-sided arrow, a line of copy and the LG logo, and you're done. Via Adland.

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@nudd Tim Nudd is a former creative editor of Adweek.