Lexus Hides Swimsuit Models in Interactive 'Sports Illustrated' Ad

Scan a code, and they come to life

Automakers seem to love the Sports Illustrated swimsuit issue—probably because women wearing little clothing have been a staple of auto ads for generations. Last year we saw Ford sneak a fake swimsuit model into the issue, while Lexus built an entire racetrack in the shape of swimsuit model Tori Praver.

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