Lego Scores Again With Great Reply to Boy Who Lost His Ninja

7-year-old gets his wish, and more


Lego is making great customer service look like child's play.

Last year, there was the heartwarming story from Massachusetts about the 11-year-old boy to whom Lego sent a discontinued set for which he'd scrimped and saved for two years.

Now, here's a similar story of goodwill from Britain. It began when 7-year-old Luka Apps spent his Christmas money on a Lego Ninjago Ultra Sonic Raider set—but then lost the Jay ZX ninja figure on a shopping trip with his father.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in