Latest Horror-Movie Ad Prank, With a Screaming Devil Baby, Is Completely Messed Up

Thinkmodo strikes again

January 14, 2014

Here's one baby that no one's expecting. "Devil Baby Attack," a rather mean-spirited if grimly hilarious marketing stunt for the upcoming horror film Devil's Due, shows what happens when well-meaning New Yorkers try to check on an unattended baby carriage.

David Griner

@griner david.griner@adweek.com David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."