The latest on the counterfeit Minis

Crispin Porter + Bogusky’s latest coup in the “counterfeit Mini” campaign is two-pronged: classified ads in magazines like Auto Trader selling comically junky fake Minis; and a direct-response TV ad warning of the fake-Mini racket (even selling a DVD on how recognize fakes) and urging people to call the Counter Counterfeit Commission. CP+B’s Jim Poh sent AdFreak a handful of the phone messages—and it’s a treasure trove. “Ah yes, I was calling to let you know that I bought your movie on counterfeit Mini Coopers? And I watched it, and it told me what kind of Mini Coopers to look for? And I go to buy [one], and I recently looked up the VIN number, and it said it was a Cadillac Escalade! This thing only had three wheels!” “Hey guys, this is an incredibly cool promotion.