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We’ve always been suckers for a timejump spot. Lacoste’s latest, “Timeless,” uses the device beautifully.
Created by BETC Paris and set to the emotional tremors of a violin, the ad casts us backward, recalling Lacoste’s long history—it was founded in 1933 by tennis player René Lacoste and André Gillier—while explaining why its classic polo endures.
In a century where style has evolved enormously, especially for women, a man has always been able to rely on a trusty polo shirt to lend a certain impression.
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