Lacoste, and Its Timeless Polo, Skip Through the Decades in This Lovely New Ad

Reveling in an iconic staple


We’ve always been suckers for a timejump spot. Lacoste’s latest, “Timeless,” uses the device beautifully.

Created by BETC Paris and set to the emotional tremors of a violin, the ad casts us backward, recalling Lacoste’s long history—it was founded in 1933 by tennis player René Lacoste and André Gillier—while explaining why its classic polo endures.

In a century where style has evolved enormously, especially for women, a man has always been able to rely on a trusty polo shirt to lend a certain impression.

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