Kraft, CP+B unveil the mac-and-cheese cam

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All hope is not lost for the much-despised banner ad (aka, the place creativity goes to die). Kraft is running a banner unit on Yahoo!'s homepage that lets users activate their webcams and control a Mac & Cheese noodle based on their smiles. See a video of the banner in action after the jump. It's a neat trick, if a bit buggy by reports. (In an effort to keep me off Chatroulette, Adweek hasn't provided me with a webcam at the office, so I wasn't able to try it firsthand.)

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