Kool-Aid Man Gets a Makeover, Going All-CGI and Showing Off His Fabulous Flavored Pants

New look at 59 years old


The world’s most famous spokespitcher, the Kool-Aid Man, just got a glassy makeover to help promote the brand’s new sugar-free liquid drink mix. The Kool-Aid Man, who’s been around since 1954, was made over by Saatchi & Saatchi in New York and VSA Partners of Chicago. At 59 years old, he’s now completely CGI, appears a bit slimmer, has a new voice—including an “expanded vocabulary and developed personality” (!)—and of course his own brand-new Facebook page.

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